How often should a small business post on social media?

Less often than you fear, more consistently than you manage. For most small businesses in Northumberland, two to three good posts a week, every week, beats daily posting that fizzles out by February. Consistency is what builds trust with both your audience and the platforms themselves.

Which social media platform is best for my business?

It depends where your customers spend time, not where the trends are. For most local Northumberland businesses, Facebook and Instagram do the heavy lifting, with LinkedIn mattering for professional services. Part of any review or plan I do is telling you honestly which platforms to focus on, and crucially, which to ignore.

Can you write posts that actually sound like me?

Yes, and this is the bit I care about most. Before writing anything I spend time understanding how you naturally talk about your business, and the first batch of content always goes to you for approval. Clients regularly tell me their customers had no idea anyone was helping. That is the aim.

Social media that keeps your business visible

You know you should be posting. You have been meaning to since March. But you are busy actually running the business, and every quiet week on your page niggles at you a little more. Here is the truth: your social media does not need to be spectacular. It needs to be alive. A page that posts consistently, sounds human and shows real work builds more trust than any burst of frantic activity followed by silence. That is exactly what I provide, in three ways, depending on how involved you want to be.

The Social Media Review

A one off, honest look at your social media. I review your profiles, your content and what your competitors are doing, then give you a clear, kind, practical report: what is working, what is not, and exactly what to do next. Perfect if you want to keep doing it yourself, just better. Also a lovely low commitment way for us to work together for the first time.

The Content Calendar

A full, ready to use plan of posts written for your business in your voice. Captions written, photos suggested, dates mapped out around your seasons, offers and quiet spells. You (or a member of your team) simply post what is in the plan. All the thinking done for you, none of the monthly cost of full management.

Keeping You Visible: light touch management

My quiet, ongoing service for owners who want social media entirely off their plate. Each month I plan and publish a steady rhythm of posts that sound like you, keep an eye on comments and messages so nothing gets missed, and send you a short plain English summary. Your pages stay warm and active all year round while you get on with the actual work. One simple monthly amount, no long contract, cancel with a month's notice.

Frequently Asked Questions

Less often than you fear, more consistently than you manage. For most small businesses in Northumberland, two to three good posts a week, every week, beats daily posting that fizzles out by February. Consistency is what builds trust with both your audience and the platforms themselves.
It depends where your customers spend time, not where the trends are. For most local Northumberland businesses, Facebook and Instagram do the heavy lifting, with LinkedIn mattering for professional services. Part of any review or plan I do is telling you honestly which platforms to focus on, and crucially, which to ignore.

Yes, and this is the bit I care about most. Before writing anything I spend time understanding how you naturally talk about your business, and the first batch of content always goes to you for approval. Clients regularly tell me their customers had no idea anyone was helping. That is the aim.

Fancy handing it over, or just handing over the thinking?

Fill in the form and tell me which of the three sounds most like what you need, or describe the problem and let me suggest. I will reply within one working day.